Summary and Tips:
Summary:
-The Yes Group, founded by the Legaz family, has grown from a single restaurant in Argentina to becoming a gastronomic benchmark in Miami.
-Their business model is based on quality, innovation, and customer experience.
-In 2025, they plan to expand with Mexi Trailer Food and a second Mexi Cafe in the MiMo District
The Yes Group is a clear example of how passion, innovation, and a commitment to quality can lead a family business to success in international markets. Their focus on creating memorable experiences and their constant adaptation to market trends have been key to their growth. For those interested in business and marketing, the Yes Group's model offers valuable lessons on the importance of quality, innovation, and community connection. Reflect on how you can apply these strategies to your own business and start planning your path to success.
Highlighted Tips:
Continuous Innovation: Keep your offerings fresh and adapted to market trends.
Quality as a Priority: Never compromise the quality of your products and services.
Customer Experience: Create spaces where customers don't just eat but live memorable experiences.
Strategic Expansion: Plan your growth carefully, considering new opportunities and markets.
Yes Group: The Gastronomic Success That Unites Argentina and Miami
History and Evolution of the Yes Group
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"What began in 2005 as the dream of a family passionate about good food has become a gastronomic benchmark in Miami. Initially, the Legaz family opened a single restaurant, but their passion and commitment to quality led them to expand with new brands that are now part of many people's daily lives."
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"In 2020, after years of experience in the industry, they created the Yes Group to group all their projects and continue their growth with innovative proposals and authentic experiences."
Gastronomic Proposals of the Yes Group
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"Yes! Cafe: a fast-casual space with a relaxed atmosphere and quality food, open from morning until the early hours."
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"Mexi Cafe: a fusion of Mexican food and specialty coffee, ideal for breakfasts with an authentic touch."
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"Yes! Café & Pizza: adds homemade pizzas adapted to the Miami palate to the classic Yes! Cafe menu. Opened in 2024."
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"New Campo Argentino: since 2009, a little piece of Argentina in Miami, with typical dishes like milanesa, shepherd's pie, cannelloni, premium cuts of meat, and homemade desserts."
Strategies and Keys for an Innovative Family Business Model
Commitment to Quality and New Opportunities
"For the Yes Group, gastronomy goes beyond food: it's about creating experiences. Their mission is to offer accessible spaces where everyone feels welcome and enjoys a friendly atmosphere."
"2025 will bring new challenges and opportunities. The opening of Mexi Trailer Food and a second Mexi Cafe in the MiMo District will mark the beginning of a new stage of expansion, with an estimated revenue of $6 million."
Impact on the Community
"Through New Campo Argentino, the Yes Group keeps the connection with the Argentine community alive. Their 'Milanesa Wednesdays' and 'Grill + Wine Fridays' are now classics that allow traditions to be revived and cherished moments to be shared."
"The team not only focuses on gastronomic excellence but also on generating a positive impact in the community. They promote labor integration, offering job opportunities and training, and incorporate technology to optimize processes and ensure efficiency and sustainability."
The Team Behind the Success
"Behind the success of the Yes Group is a committed team: Federico Legaz, founder and CEO, leads the growth strategy with an innovative vision and a technological focus. Luis Legaz, in charge of the financial and administrative area, ensures stability and sustainable development. Evangelina, responsible for quality control and service coordination, ensures that every initiative flows successfully and keeps the spirit of each brand alive."
Miami and Gastronomic Culture:
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Innovation in Gastronomy: According to a 2024 article from "The Miami Herald," innovation in gastronomic offerings is one of the key factors for success in the Miami market. The Yes Group has followed this trend by introducing new brands and adapting their menus to local preferences.
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Economic Impact: A 2025 study by the "Miami Business Journal" indicates that the expansion of family businesses like the Yes Group generates a significant economic impact in the region, creating jobs and fostering local development.
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Customer Experience: According to a 2024 survey by "Infonegocios Miami," 85% of customers value the experience in the restaurant more than the food itself. The Yes Group has capitalized on this trend by focusing on creating welcoming and memorable spaces.
"The key to the Yes Group's success lies in its ability to innovate and adapt to market demands. According to a 2024 article from 'The Miami Herald,' 'innovation in gastronomic offerings is one of the key factors for success in the Miami market.' The Yes Group has followed this trend by introducing new brands and adapting their menus to local preferences."
"A 2025 study by the 'Miami Business Journal' indicates that the expansion of family businesses like the Yes Group generates a significant economic impact in the region, creating jobs and fostering local development. Additionally, the Yes Group has been recognized for its commitment to the community, offering job opportunities and training, which contributes to the social well-being of the area."
"According to a 2024 survey by 'Infonegocios Miami,' 85% of customers value the experience in the restaurant more than the food itself. The Yes Group has capitalized on this trend by focusing on creating welcoming and memorable spaces. Evangelina Legaz, responsible for quality control and service coordination, ensures that 'every detail counts so that our customers live a unique experience.'"
Frequently Asked Questions (FAQs):
How did the Yes Group start? The Yes Group started in 2005 in Argentina as a single restaurant founded by the Legaz family. Their passion for good food and commitment to quality led them to expand to Miami.
What brands make up the Yes Group? The Yes Group is composed of Yes! Cafe, Mexi Cafe, Yes! Café & Pizza, and New Campo Argentino.
What are the Yes Group's expansion plans for 2025? In 2025, the Yes Group plans to open Mexi Trailer Food and a second Mexi Cafe in the MiMo District, with an estimated revenue of $6 million.
How does the Yes Group impact the community?The Yes Group promotes labor integration, offers job opportunities and training, and keeps the connection with the Argentine community alive through events like 'Milanesa Wednesdays' and 'Grill + Wine Fridays.'
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