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(By Maqueda and Taylor) In an increasingly visual and competitive world, airlines have found in Aircraft Wrapping a cutting-edge way to stand out and differentiate themselves in the aviation market. This practice involves applying a vinyl adhesive layer to the external surface of an aircraft, transforming its appearance and creating striking designs ranging from advertising to cultural and entertainment themes.

(By Maqueda) In a surprising turn of events, the Miami Beach Police Department has taken a bold step in its recruitment strategy by adding an unprecedented luxury car to its fleet: a Rolls-Royce. This move has sparked intense debate among the city's residents, showcasing the department's creativity in its efforts to attract new talent to its ranks.

(By Miami Business Insider) Welcome aboard an unparalleled journey in the Caribbean! At Miami Business Insider, we detail the ins and outs of this unforgettable cruise experience, where nudism and fun blend in a unique and uninhibited environment. Norwegian Cruise Line offers you the opportunity to explore exotic destinations while enjoying a clothing-optional vacation.

From Miami, through Paraguay, Uruguay, all the way to Argentina, the epic comeback of Inter Miami keeps showing that "There's a team!" in the city of sun. In a night full of emotions and high-level soccer, Inter Miami, with Lionel Messi as captain, achieved an incredible victory by turning around a 0-2 deficit against CF Montreal in Canada. This triumph not only solidifies the Florida team as the undisputed leader of the MLS Eastern Conference but also leaves an indelible mark on Miami's sports history. The city is joyful and experiences a week full of optimism; Miami hasn't had this joy before, and today Messi and his friends add something it couldn't have before – today, Miami is already a "soccer city."

(By Otero and Maurizio) In his seminal work "From Good to Great," Jim Collins explores the common characteristics and practices that distinguish exceptional companies from merely good ones. Through an extensive study of companies and a detailed analysis of data, Collins identifies the fundamental principles that guide the transition of an organization from mediocrity to greatness. There was a time when networks and technological advancements compensated for many shortcomings. Today, there is a pressing need to excel in all areas, with the complexity that now the experience must be comprehensive, real, and themed.

(By Maqueda and Maurizio) The application of neuroscience in neurosales has revolutionized marketing and sales strategies for brands worldwide. In this regard, experts in shopping from Miami, in the United States, and also in Mexico, have discovered an innovative tactic that has proven to be highly effective in increasing sales in the retail sector: the strategic use of water. This strategy, which has been widely implemented in Miami and Mexico City, is generating impressive results that the rest of Latin America has not fully capitalized on.

(By Rodriguez Otero and Marcelo Maurizio) Branding is a complex process that requires careful attention and well-defined strategies to avoid costly mistakes. Andy Stalman's book "Brandoffon: The Branding of the Future" is a must-read to understand the evolution and trends of branding in the digital age. Here we highlight its key points and teachings.

(By Ortega, Maurizio, and Maqueda) Crossing and partnership, playful branding of brands, and the phygital experience are now the most notable, complex, and impactful joint strategies of major brands. A clear example is the alliance between WhatsApp and Mercedes-AMG PETRONAS F1 focusing on celebrating WhatsApp's rapid growth in the United States, highlighting an increase in users and messages sent. To commemorate this milestone, a new custom racing car emoji was launched, available to over two billion WhatsApp users, coinciding with the Miami Grand Prix. Two mega brands thematically unite by creating interventions in public spaces, parades, Out of Home displays, remote-control car activations, conceptualizing and generating phygital content from both brands.

(By Jeniffer E. Tenacy in collaboration with the InfoNegocios Miami editorial team) Miami, known for its style, elegance, and sensuality, has witnessed a fashion revolution that has left everyone speechless. Artist and designer Joel Álvarez has achieved what few would dare: creating swimwear and lingerie using adhesive tape. Sin or genius? Álvarez's designs have elevated sensuality and beauty to a new level. Nothing compares to the impact and magic that the Black Tape Project's tapes create on bodies. In this article, we will explore the history of this unique project born in Miami and its relevance in fashion, as well as its impact on tourism in the City of the Sun and, why not say it, on the most beautiful women.

(By Ortega, Maqueda, and Maurizio) In a weekend filled with excitement and glamour, the Miami International Autodrome became the epicenter of elegance and speed with the celebration of the 2024 Miami Formula 1 Grand Prix. Renowned celebrities, standout athletes, and music icons came together to enjoy an event full of adrenaline and spectacle. From President Donald Trump to stars like Tom Cruise and Rihanna, to unforgettable moments like the encounter between Tom Brady and Jeff Bezos, as well as Elon Musk's visit to the Red Bull team, the Miami Grand Prix was more than just a race—it was a parade of luxury and talent. Who were the standout figures that shined at this exclusive event? Find out below.

(By Ortega) June 14, 2024 marks a milestone in the life of Lionel Messi, not only as a footballer but also as an entrepreneur. In a surprising move, the Argentine football icon ventures into new territory: industrial production. This strategic move has generated great anticipation among his followers and the business community in Miami and Latin America.

(By Maurizio and Maqueda) The anticipation surrounding Ferrari's decoration for the 2024 Miami Grand Prix was palpable. In the end, the presence of blue was overshadowed by the myriad of proposals and possibilities thrown out, but Ferrari's collaboration with HP, Ray Ban, Puma, marks a milestone that grabbed full attention in Miami and in the F1 world. Brand new Ferraris eclipsed by an incredible display of 13 HP logos are the sensation of Miami. Let's delve into the details and unveil the images of the cars that Carlos Sainz and Charles Lecler will drive this weekend.

(By Maurizio and Ortega) In the city and state of playful themes and attractions, the Messi Experience in Miami showcases the current state of crossing and phygitality of brands, in this impressive, complex, and captivating way of generating cross-experiential actions. The Messi Experience is an interactive multimedia spectacle dedicated to Argentine footballer Lionel Messi. This traveling exhibition combines 360-degree mapping projections, 3D imagery, videos, and artificial intelligence to create an immersive experience about the life and career of the captain of the Argentine National Football Team, world champion in Qatar 2022.