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(By Marcelo Maurizio and Juan Maqueda) Soccer, known as "football" in the rest of the world, has been hustling to find its spot in the United States, sitting at the fifth spot in popularity among sports. But there's a slick trend among the young crowd, especially those under 35, where the fanaticism for soccer is gaining some serious ground. That's where Lionel Messi's grand entrance to Inter Miami comes into play, and it might just be the game-changer that finally makes soccer the next big thing in the country.

(By Juan Maqueda and Marcelo Maurizio) Achieving success in managing franchise locals requires implementing a set of effective marketing strategies that attract and retain consumers. In collaboration with marketing and local ambiance experts, we have compiled a concise list of 10 key strategies that every franchisee should execute to achieve success in their business:

(By Juan Maqueda and Marcelo Maurizio) Grupo De Narváez emerges as a potential buyer for the Libertad supermarket chain, but Coto and La Anónima are also in the game.

(By Juan Maqueda) Messi keeps making waves in Miami, in the world of football, in the realm of marketing. Today, the world's most powerful brand (Apple) greets his arrival and chooses a billboard (OOH) instead of a social media video to do so, signaling many things. Miami is one of those cities, like New York, Dubai, Shanghai, Tokyo, where OOH remains vital, essential for brands. "Messimania" is in full swing in the United States, especially in Miami, where the presentation of the Argentine superstar as a new player for Inter Miami in an event that will mark a milestone in MLS history is just around the corner.

(By Marcelo Maurizio) In an increasingly competitive business world, the role of brand planning becomes essential in ensuring growth and relevance in the market. Both small and multinational companies must understand the importance of investing in the development of a solid brand and business strategy. In this article, we explore the challenges that companies face in terms of low investment and brand development, and how collaborative and co-creative work, innovative roles such as Head of Culture, and advanced techniques like cross-marketing achieve consistent results.

(By InfoNegocios Miami team) The inflation rate in the United States has descended to its lowest level in over 2 years, signaling progress towards the end of the emergency situation related to price increases and, likely, the historic tightening measures by the Fed.

(By Infonegocios Miami) In a legal showdown of epic proportions, Twitter threatens to file a lawsuit against Meta Platforms, alleging the misuse of its "trade secrets" in the creation of Threads, their new social media platform. The accusation revolves around Meta hiring former Twitter employees who allegedly extracted confidential information to mimic the functions of the social network. However, industry experts raise doubts about Twitter's strategy and point out the obstacles the company would face if it proceeds with the lawsuit.

(By Juan Maqueda) French group Casino, listed on the Paris Stock Exchange as Casino Guichard Perrachon, is looking to reduce its deficit by selling off some of its profitable operations. With a prominent presence in the global supermarket industry, the group currently has nearly 13,000 active stores in the region. It has announced its intention to sell all its assets in South America, joining the list of companies leaving countries like Argentina and Colombia.

(By InfoNegocios Miami) Argentine superstar Lionel Messi has arrived in Miami, marking the start of a revolution in brands, media, and the sport of football in Miami, Florida, and throughout the United States. Putting an end to his vacation in the Bahamas, Messi and his family have set foot on American soil for the first time to embark on their new adventure with Inter Miami in the MLS. The world, Miami, and fans of our city's Inter have been eagerly anticipating this moment with joy and high expectations. Messi is now a Miami player, fulfilling what InfoNegocios.Miami predicted a year ago.

(By Juan Maqueda) Apple's revenue growth has been extraordinary in recent years, establishing itself as a benchmark in the technology industry. It has recently astonished the world with a series of product releases that expand its product mix and markets. It has once again been recognized as the most valuable brand in the world. Are we witnessing a new era of exponential growth for Apple? Apple's teams have continued to innovate and introduce new revolutionary products in 2023, such as the Apple Vision Pro. 

(By Marcelo Maurizio and Juan Maqueda / from Miami) In our section "The Best Places to Enjoy," we want to share with you those spectacular places, those icons of the City of the Sun that you can't miss. Today, we focus on Café La Trova, which will be participating in the Miami Spice festival. It is an authentic Cuban bar, the kind of Cuba libre that we all desire, which transports the magic of Cuba before communism and has become a reference in Miami's international gastronomy. This place is recognized worldwide.

(By Belen Gandolfo Screpante in co-creation with the infonegocios Miami editorial team) Tampa Bay is calling you this summer, inviting you to visit the largest artificial lagoon in the United States, covering an impressive 15 acres! Summer has arrived in Miami, and it's time to discover this dreamlike experience! While Miami offers a variety of beaches, water parks, and everything you can imagine, if you're looking to take it to the next level this season, you'll have to venture to Pasco County. There, you'll find the largest artificial lagoon in the country.

(By Belen Gandolfo Screpante) Miami Spice is just around the corner, and food enthusiasts are eagerly awaiting the culinary extravaganza. This annual event offers the opportunity to indulge in the city's finest cuisine at discounted prices. From August 1st to September 30th, Miami's top restaurants will showcase their culinary prowess and tantalize taste buds with specially curated menus.