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(By Juan Maqueda and Marcelo Maurizio) The country brand is fundamental and strategic for nations, requiring solidity and coherence over time and a lot of marketing dynamics. For many years, Peru's success was a clear example, but now it is looking for repositioning. It was also a distinctive hallmark of Colombia, and NW recently underwent an identity change. On February 20, 2023, Brazil presented its Brazil brand, returning to its iconic 2005 design after being reviewed and adapted to new times. The brand relaunch includes a repositioning campaign and a declaration of intentions in the changing political cycle.

(By Soledad Huespe, from Cordoba, Argentina) Since FIFA took away the U-20 World Cup hosting rights from Indonesia, Argentina started fantasizing about the possibility… and Chiqui Tapia made it happen! In May, we will have a World Cup, in which not only our team could participate despite not qualifying, but also Córdoba could be one of the venues.

The F1 Miami Grand Prix is already underway and is a booming market for prices and demand. Some experts believe that it could compete with the economics of the NFL final, as it was something formidable in its first edition. From May 5th to 7th, 2023, a new edition of the F1 Miami Grand Prix will be held on the street circuit built around the Hard Rock Stadium in Miami Gardens, Florida.

(By Marcelo Maurizio and Juan Maqueda, from Miami) In 1977, the city of New York was going through a difficult financial situation and an alarming crime rate. In this context, Milton Glaser was commissioned to design a symbol that would promote tourism in the city. Thus was born the famous I Love NY, a clean, friendly, and simple emblem that quickly became a pop and casual icon. Why change it? What great lesson does this brave change generate, what learnings, and what does it say about the advertising and graphic design cluster and its great criticisms?

In an interview with ABC News, Altman was particularly worried about its use for large-scale disinformation. Altman also highlighted that AI models are improving in writing computer code, which could be used to carry out offensive cyber attacks. Despite this, Altman believes that if used for good, AI could be the greatest invention that humanity has developed so far. Altman warned that AI is a tool that is largely under human control, but he also pointed out that there will be people and companies who may not impose the same security limits as they do. Elon Musk and Bill Gates have also expressed concerns about the current and future dangers of AI.

(By Juan Maqueda, from Miami, and Marcelo Maurizio, from Buenos Aires) Boasting a large number of sponsors and an incredible audience, the Argentine national team was part of a mega-event that lasted from last Thursday afternoon and took place at the Monumental stadium in Buenos Aires (River Plate Stadium in ARG), where fans and followers gathered to celebrate the third World Cup victory, after the triumphs in 1978 and 1986. In addition to the game, there was a musical show with the participation of several artists such as Fer Palacio DJ, Los Totora, La T y la M, Fernando Romero, Carlos 'El Tula' Pascual, Wos, and La K'onga, who entertained the audience with their songs. The atmosphere in the stadium was impressive, with more than 83,000 fans who decided to deposit a good amount of Argentine pesos to watch the game.

Tears could not be contained by Lionel Scaloni. The coach of the Argentine National Team took the microphone to address the crowd at the Monumental Stadium, but the ovation was so overwhelming that it moved him. From all angles, the chant "La Scaloneta la p... que lo parió" could be heard, while tears overtook the man from Pujato.

The tribute to the world champions had a special moment dedicated to the captain, who became emotional throughout.Lionel Messi had a stellar moment within Conmebol's tribute to the Argentine national team, who won the World Cup in Qatar. In the prelude to the Libertadores and Sudamericana Cup draw in Luque, the 35-year-old forward was the focus of attention when Soledad Pastorutti took the stage. The singer sang "Brindis", a sensitive song within the intimacy of the Albiceleste that she had whispered to Diego Maradona on stage in 2006. But in addition, the PSG man received several gifts, including the staff as the best player in history.

(By Dino Dal Molin y Marcelo Maurizio) eMerge Americas is the world's leading technology event held in Miami and marks the Miami Tech Week 2023. eMerge Americas brings together the brightest minds and attracts business leaders, government officials, investors, entrepreneurs, and innovators from around the world to discuss technologies that transform our lives. Learn from visionary technology leaders. Experience the latest technological advancements and solutions, all while networking with some of the industry heavyweights.

(By Juan Maqueda) Peru has become a culinary hub in the Americas, with its cuisine gaining worldwide recognition and popularity over the past decade. Peru's food culture is a fusion of indigenous, European, African, and Asian influences that have resulted in a diverse and unique cuisine. The country's abundant natural resources, such as fresh seafood, tropical fruits, and Andean grains, have also played a significant role in the development of Peruvian cuisine.