Complete analysis of the 2024 Kantar BrandZ Global Top 100 Most Valuable Brands report (Why do they generate so much value for the market?)
(By Maurizio and Otero) In today's highly competitive and ever-evolving world, the value of a brand is an invaluable asset that can drive a company's success and profitability. According to the latest Kantar BrandZ report ranking the 100 most valuable brands in the world in 2024, Apple has reaffirmed its position as the most valuable brand, surpassing the incredible trillion-dollar mark in market value. This historic milestone solidifies Apple as the pack leader, closely followed by other tech giants such as Google, Microsoft, and Amazon.
(By Maurizio and Otero) In today's highly competitive and ever-evolving world, the value of a brand is an invaluable asset that can drive a company's success and profitability. According to the latest Kantar BrandZ report ranking the 100 most valuable brands in the world in 2024, Apple has reaffirmed its position as the most valuable brand, surpassing the incredible trillion-dollar mark in market value. This historic milestone solidifies Apple as the pack leader, closely followed by other tech giants such as Google, Microsoft, and Amazon.