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(By Marcelo Maurizio) Barbie, the world's leading doll manufacturer, has not only revolutionized the toy industry but also left an indelible mark in the realms of branding and marketing. Its keen understanding of the vast concept of cross-marketing and the real power of brand value content are now exemplary case studies. The iconic pink "B" of Barbie, with its minimalist yet legible design, has become synonymous with the brand's success. Over the years, Barbie's logo has undergone several transformations, each retaining its essence while introducing unique elements that captivate consumers worldwide.

(By Juan Maqueda y Marcelo Maurizio) A new era begins in the MLS as Lionel Messi strikes a deal with Inter Miami, the team he co-owns and is presided over by David Beckham. Amidst the excitement of soccer fans and the disappointment of Barcelona supporters, we can now confidently say that the "Messi-Miami" deal was always meant to be. Messi's connection with Miami goes beyond his football career. It all started in 2021 when the Argentine superstar purchased a luxurious apartment in the Porsche Tower in Miami Beach, spending approximately $7.3 million on the property. Located on the ninth floor of the building, the apartment boasts four bedrooms and four bathrooms, offering a spectacular view of the ocean from Sunny Isles.

(By Maqueda-Screpante-Maurizio) Currently, the film Sound of Freedom is making a significant impact both at the box office and on social media. Of course, it has sparked controversy due to its central theme: child sex trafficking. It is inexplicable that, despite being based on a real case representing many other hidden cases worldwide, some still attempt to ban it or create negative press against this committed, authentic, and revealing film that is positively affecting the world and opening the possibility for many more films on organ trafficking, women trafficking, ideological and religious political totalitarianism, and corruption by populist and narcogovernments.

(By Belén Gandolfo Screpante) The renowned Latin party, BRESH, returns to Miami for another night of dancing, good vibes, and the best music. Tickets are already available. Since its first edition in Argentina in 2016, the itinerant party BRESH has earned its reputation as "The Most Beautiful Party in the World." Complete with vibrant colors and intricately designed stages, BRESH is a celebration of Latin music and culture like no other.

(By Belén Gandolfo Screpante) Three Miami restaurants are among the best places to enjoy a slice, according to the latest 50 Top Pizza USA 2023 list! We'll tell you which ones in this article. The annual ranking of the 50 best pizzerias in the country, 50 Top Pizza, was recently published, and you better start making reservations because Miami has made a prominent appearance on the list! Miami loves pizza.

(By Belén Gandolfo Screpante and Marcelo Maurizio) The Flash is the biggest box office flop in the history of superhero movies, and this has resulted in a significant financial loss for Warner Bros. and DC. After its debut in theaters, the movie starring Ezra Miller barely managed to gross $55 million, making it a major disappointment in its initial box office performance.

(By Marcelo Maurizio) The future of brick-and-mortar stores lies in embracing formats like 'FlagShip,' 'Corner,' or 'Shop in Shops' to adapt to growth and present novelties. It involves merging the best of the digital world with the unique experience that only physical space can offer. The combination of advanced marketing strategies, creating unforgettable experiences, and coherent integration of all physical presence elements are crucial for success in this new era of retail. Brands that embrace these advanced and seductive practices will lead the way to success in the Miami market and beyond.

(By Marcelo Maurizio and Juan Maqueda) Soccer, known as "football" in the rest of the world, has been hustling to find its spot in the United States, sitting at the fifth spot in popularity among sports. But there's a slick trend among the young crowd, especially those under 35, where the fanaticism for soccer is gaining some serious ground. That's where Lionel Messi's grand entrance to Inter Miami comes into play, and it might just be the game-changer that finally makes soccer the next big thing in the country.

(By Juan Maqueda and Marcelo Maurizio) Achieving success in managing franchise locals requires implementing a set of effective marketing strategies that attract and retain consumers. In collaboration with marketing and local ambiance experts, we have compiled a concise list of 10 key strategies that every franchisee should execute to achieve success in their business:

(By Juan Maqueda and Marcelo Maurizio) Grupo De Narváez emerges as a potential buyer for the Libertad supermarket chain, but Coto and La Anónima are also in the game.

(By Juan Maqueda) Messi keeps making waves in Miami, in the world of football, in the realm of marketing. Today, the world's most powerful brand (Apple) greets his arrival and chooses a billboard (OOH) instead of a social media video to do so, signaling many things. Miami is one of those cities, like New York, Dubai, Shanghai, Tokyo, where OOH remains vital, essential for brands. "Messimania" is in full swing in the United States, especially in Miami, where the presentation of the Argentine superstar as a new player for Inter Miami in an event that will mark a milestone in MLS history is just around the corner.

(By Marcelo Maurizio) In an increasingly competitive business world, the role of brand planning becomes essential in ensuring growth and relevance in the market. Both small and multinational companies must understand the importance of investing in the development of a solid brand and business strategy. In this article, we explore the challenges that companies face in terms of low investment and brand development, and how collaborative and co-creative work, innovative roles such as Head of Culture, and advanced techniques like cross-marketing achieve consistent results.

(By InfoNegocios Miami team) The inflation rate in the United States has descended to its lowest level in over 2 years, signaling progress towards the end of the emergency situation related to price increases and, likely, the historic tightening measures by the Fed.