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(By Maqueda and Maurizio) An increasing number of brands are embracing multi-experiential actions, where authentic content is amplified through expanded products, limited editions, themed retail spaces, playful loyalty initiatives, and countless communication pieces rooted in phydigital experiences. This new system—crossing—where the essence of the product and consumption experiences are continually intertwined, serves as a fundamental strategy to combat commoditization and is key to enhancing brand value as lived and perceived through myriad forms. Naturally, this is the most organic way to give and receive relevance.

(By Taylor with contributions from Maurizio) In an event that will resonate through the annals of history, billionaire Jared Isaacman became the first civilian to conduct a spacewalk, 700 kilometers above Earth. This milestone, made possible by the audacious vision of Elon Musk and his company SpaceX, not only marks a new chapter in space exploration but also challenges our perceptions of accessibility to space for the average citizen.

(By Maqueda) Located at the vibrant 1737 N Bayshore Drive, Miami, FL 33132, Casadonna is not just a restaurant; it’s an experience that awakens the senses and celebrates the rich cultural diversity of our city. Since its opening, this space has captured the attention of food lovers, becoming a must-visit destination for those seeking quality and creativity in every dish.

(By Maqueda) Key West, the paradise that sits at the southernmost tip of the United States, is a destination you cannot miss. Just 4 hours from Miami (165 miles) via the iconic US Highway 1, this journey is a feast for the senses, with breathtaking views that will leave you in awe. While there are many tours that take you back and forth in a single day, the best way to enjoy it is by renting a car. This way, you can stop at the hidden treasures we will mention.

(By Ortega with contributions from Maurizio). Soccer (Fubol), the sport that ignites passion and evokes intense emotions, finds itself at a crossroads. The recent controversy surrounding the penalty awarded to Colombia in their match against Argentina has sparked a debate that transcends mere fanaticism. Can our fervor for our teams blind us to the reality on the field? In this article, we will explore how fanaticism can cloud our judgment and how we can approach these situations from a more objective and analytical perspective.

(By Juan Maqueda and Marcelo Maurizio) In a move that has reverberated through the Formula 1 paddock, Aston Martin has officially announced the signing of Adrian Newey, the British engineer hailed as one of the greatest in the sport's history, following his departure from Red Bull. This signing, revealed by owner Lawrence Stroll, marks a new chapter for the green team and represents renewed hope for Fernando Alonso, who is eager to compete for the World Championship once again.

(By Taylor, with contributions from Maurizio) A strategic analysis of why Musk is developing a cross-functional approach throughout his strategy. In an increasingly competitive digital world, where audiovisual content has become the primary form of entertainment and communication, Elon Musk has boldly stepped forward by launching X TV, his new video platform. This initiative aims not only to compete with giants like YouTube but also to redefine how we consume content by integrating the streaming experience with the immediacy of social media.

(By Molina and Maqueda): In the vibrant political landscape of the United States, a fascinating phenomenon is emerging: the substantial majority of Latino support for Donald Trump following the recent debate with Kamala Harris. This paradigm shift is manifesting across various domains, including the economy, immigration, abortion, and international politics. In this analysis, we shall explore the underlying reasons for this endorsement and its implications for the country's future, particularly in a state like Florida, where Latino voices resonate powerfully.

(By Ortega and Cánepa) In a context where sports tourism has become a global phenomenon, Civitatis has launched a proposal that will captivate football fans: ticket sales to see Lionel Messi play for Inter Miami FC. This initiative not only highlights Miami's appeal as a tourist destination but also reflects the growing intersection between sports and leisure. In this article, we’ll explore how this trend is transforming the way Anglo-Latinos in Miami and Latin America experience tourism.

(By Maqueda and Maurizio) In the vibrant culinary landscape of Miami, a new gem emerges that promises to transform the palate and dining experience of its patrons. Oro, a luxury conceptual restaurant, will open its doors this fall on the iconic Lincoln Road. This venue not only stands out for its exquisite culinary offerings but also for its innovative approach that merges fine dining with an atmosphere of sophistication and entertainment.

(By Taylor, from Silicon Beach) The arrival of the iPhone 16 marks a milestone in Apple’s history, introducing for the first time Generative Artificial Intelligence, known as Apple Intelligence. This advancement promises to transform user interactions with their devices, offering a range of features that simplify everyday tasks and enhance the overall experience. Let’s explore the standout features of this new technology.

(By Maqueda, Maurizio, and Otero) Anyone in Anglolatam who has been part of the management of a recognized brand or a marketing or advertising agency cannot help but feel excited about this historic event. GUT's recent announcement of opening its ninth office in the vibrant city of New York marks an important milestone in the trajectory of this global creative network. Led by the renowned Gus Marmarinos and Lucas Bongioanni, GUT is poised to further strengthen its presence in the United States, joining its already successful offices in Miami and Los Angeles. This move represents not only geographical expansion but also a reaffirmation of the agency's commitment to innovation and creativity in a highly competitive market.

(Inspired by Maurizio) Nestled in the vast landscape of Florida's Gulf Coast lies a dreamy corner that doesn’t always get the attention it deserves: Rosemary Beach. This little paradise, located in the picturesque Gulf Coast, is a true haven for those seeking an idyllic getaway, blending the serenity of nature with a modern and vibrant lifestyle. In this piece, we’ll explore its wonders, from charming architecture to recreational activities, all supported by neuromarketing principles that guarantee an unforgettable experience.