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(By Ortega and Maurizio) Adidas and Lionel Messi, a duo that needs no introduction, are working their magic again with the launch of the "Messi Originals" collection, a distinct line from the Adidas Soccer with Messi range (with common threads like the same branding) and also different from the launch of the new Inter Miami CF line. Inspired by the Argentine star's relaxed off-the-field lifestyle and with a nod to Miami's vibrant energy, this collection promises to win over fashion and sports enthusiasts alike.

(By Taylor) A horrific plane crash at Scottsdale Airport in Arizona has left a tragic toll of one dead and three injured, casting a shadow over Monday afternoon with scenes of chaos and dismay. The incident, involving a private plane owned by renowned singer Vince Neil, frontman of the iconic hard rock band Mötley Crüe, has raised questions about the causes of the violent impact.

(Estimated reading time: 3 minutes)

(By Ortega and Maqueda, from Miami) Nobody understands and manages the Crossing Era better than Beckham. The Herons have grasped that today, heavy investment is required in events, marketing, advertising, partnerships, culture, phygital media, product and category expansion, and more... It's the time to do a lot, but in a super interconnected way. Inter Miami isn't settling for conquering MLS. With Lionel Messi as its standard-bearer and a unique nose for marketing, the Florida club understands that building a global brand is played both on and off the field. And what better stage than the Super Bowl, the world's most-watched sporting event, to unveil its new secret weapon: the "Euphoria" jersey, infused with the unmistakable DNA of Messi and Argentine passion.

 (Estimated reading time: 5 minutes)

(By Juan Maqueda from Miami, with Marcelo Maurizio) Get ready for a sensory experience where speed meets sophistication. The Miami Concours, in its eighth edition, transforms the Miami Design District into a runway of luxury and adrenaline, showcasing a curated collection of over 250 automobiles that will make the hearts of discerning enthusiasts and collectors race.

(Estimated reading time: 4 minutes)

(By Taylor from Miami) Imagine opening Google Maps and finding the Gulf of Mexico gone, replaced by the "Gulf of America." Fiction? Nope. This digital nationalist wave, fueled by then-President Donald Trump, became reality in 2025, unleashing a tsunami of controversy and reigniting debates about sovereignty, identity, and the power of technology.

(Estimated reading time: 6 minutes)

(Estimated reading time: 5 minutes) (By Juan Maqueda) Can a sporting event transcend the game and become a political stage? The answer is a resounding yes. And no one understood this better than Donald Trump, the first sitting U.S. president to step onto the hallowed turf of the Super Bowl. In 2025, Trump changed the game, not with a touchdown pass, but with a strategic appearance at Super Bowl LIX. His presence at the Caesars Superdome in New Orleans, beyond the sporting spectacle, was a masterful political branding play.

(By Sergio Guzmán L., Partner at Tomate Consultores, member of the Beyond community. Note published on said platform) Just as civilizations have historical singularities that identify them, the idiosyncrasies of towns and nations are also determined by the reiteration of behaviors that form their culture.

(By Maurizio and Maqueda, in collaboration with XDPT) Are Apple, Lionel Messi, and the MLS redefining sports entertainment in the USA? The answer, like a perfectly placed Messi through-ball, is a resounding yes. Super Bowl LIX wasn't just the stage where the Philadelphia Eagles and the Kansas City Chiefs battled for the NFL title. It was also the playing field where Apple TV, with a masterful move, unveiled the upcoming MLS season to the world, using a certain Lionel Messi as its ace in the hole.

(By Ortega and Maqueda) Super Bowl LIX will be remembered as the stage where the Philadelphia Eagles dethroned the Kansas City Chiefs with a resounding 40-22 victory, thwarting their historic attempt at a "three-peat" (three consecutive titles). Beyond the scoreboard, this triumph is a study in strategy, resilience, and leadership – key elements in both sports and business. This article breaks down the game's highlights, the keys to the Eagles' success, and the lessons we can apply in our professional and personal lives.

(By Ortega from Miami, in collaboration with XDXT) Inter Miami, with Lionel Messi as its standard-bearer, has concluded its Latin American preseason tour with a resounding 5-0 victory over Olimpia of Honduras. This friendly, dubbed the "Event of the Century" in Honduras, was not only a showcase of the Argentine star's talent but also a demonstration of the team's growing solidity under Javier Mascherano's direction.

(By Maqueda, Maurizio, and Ortega) The Super Bowl, America's premier sporting event, isn't just a spectacle of touchdowns and tackles; it's an arena where brands vie for the attention of millions of viewers. In a challenging economic context, the 2025 Super Bowl edition breaks records with ad prices soaring beyond $8 million for 30 seconds. Madness or marketing genius? This article dissects Super Bowl ad investments, their market impact, and the keys to this event's success.

(By Ortega) The drama in Miami Heat has come to an end. Jimmy Butler, the star who led the Heat to two NBA finals, is leaving South Beach in an unexpected trade that sends him to the Golden State Warriors. This seismic shift, involving multiple players and draft picks, transforms the league landscape and opens a new chapter in Butler's career as he joins Stephen Curry and Draymond Green in pursuit of another championship.

(By Ortega) Argentine soccer, a cradle of talent and passion, finds itself at a crossroads. While celebrating glory on the world stage, its clubs face economic and structural challenges that limit their potential. In this context, the interest of foreign investors like Foster Gillett, with his recent approach to Estudiantes de La Plata, and the Mas brothers, owners of Inter Miami, in exploring Sports Corporations (SADs) in Argentina, opens a crucial debate about the future of national soccer.