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(By Marcelo Maurizio) Recently, the Pepsi brand presented its new logo, which recovers the classic style that was used between 1950 and 1986, and specifically, during the 80s and 90s, but with a solid futuristic touch and a strength seldom seen in the world of branding. The new design, which reintegrates the name in capital letters inside the circle, aims to correct the design mistake made in 2008 when the previous logo somehow left out the solidity, symmetry, and visual strength characteristic and distinctive of the brand, which has distinguished itself so much, even compared to Coca-Cola.

(By Marcelo Maurizio y Juan Maqueda) Polo Beach is a variant of traditional polo played on the beach instead of on a grass field. The sport originated on the beaches of Argentina and Uruguay in the early 20th century and has become increasingly popular worldwide, especially in luxury tourist destinations. From April 20 to 23, the most important tournament of this eccentric luxury sport, the Beach Polo World Cup, will take place in Miami. The Beach Polo World Cup in Miami is the largest and most notable beach polo event in the world. It features eight international teams and more than 120 horses.

(Por Dino Dal Molin) A new breed of "comprehensive Anglo-Latin agencies" is born. One is a comprehensive agency, based in Miami and Buenos Aires, whose philosophy is based on cross marketing and co-creation in all aspects of a brand's life. Their imprint is to provide creative and strategic consulting services, where the design and execution of brand experiences are characterized by out-of-the-box thinking in a comprehensive approach.

(By Belen Gandolfo Screpante) The hotel nominated as the "most Instagrammable in the world" is located in Peru, in the midst of the Andes, representing the country in the contest organized by the Luxury Travel Advisor website.

(By Dino Dal Molin and Belen Gandolfo Screpante) Marketing experts, industry magazines, and keynote speakers have begun to identify a common base error that most companies make when choosing an advertising or marketing agency. Many companies focus on agencies that specialize in a specific area of advertising, media or marketing tools, rather than seeking more comprehensive and broader agencies that can offer a more comprehensive range of services.

(By Belen Gandolfo Screpante) Now you can do it in the hanging hotel over the Sacred Valley of Cuzco. There is a hotel in Peru that will leave you breathless or will allow you to breathe the purest air possible (it depends on perspectives) due to its incredible position on a cliff.

(By Belén gandolfo Screpante) Food Trucks are the hotspots that serve fresh and trendy flavors to their communities. Coffee is one of the most popular items served, as it boosts energy and accelerates metabolism with its delicious addictive charm. Whether you want to start your day energized at work or need something to lift you up to continue your day, you can visit any of these coffee trucks in downtown Miami.

(By Juan Maqueda and Marcelo Maurizio) The growth of gin and tonic consumption in the American continent has been significant in recent years, led by the United States and Argentina. The pandemic has been a determining factor in the increase in alcohol consumption, but gin and tonic have had a particular boom. 

(By Dino Dal Molin, Bizit Global, in co-creation with Marcelo Maurizio) For several years now, Apple and Samsung have led the mobile phone market. As we celebrate the 50th anniversary of the first mobile phone call made by Martin Cooper, it is worth recognizing the significant impact these two companies have had on the industry. From innovative designs to cutting-edge technology, Apple and Samsung have consistently pushed the boundaries of what is possible with mobile devices. 

(Infonegocios Miami reporting) A very impactful piece of news is circulating through various media outlets, in which Miami's mayor, Francis Suarez, would announce that billionaire entrepreneur Elon Musk's new venture, Twitter, is moving to the United States. "We are delighted to announce that on Monday we will hold a press conference to welcome Elon Musk and Twitter to the Magic City," Suarez stated via his official Twitter account.

(By Dino Dal Molin in collaboration with Juan Maqueda and Marcelo Maurizio) According to financial analyst Laura Martin of investment bank Needham, Apple should acquire Disney to expand its streaming content catalog and add significant value to its market value. In a report sent to investors on Thursday, Martin claims that the acquisition could increase Apple's market value by up to 580 billion euros if it were financed with Apple shares.

The city of Miami has been named the "foodie" city of 2023 by the renowned food publication, Bon Appétit. The magazine has highlighted Miami as the mecca of food due to the wide variety of original restaurants the city offers. The editor-in-chief of the magazine, Dawn Davis, writes that while the editors traveled around the country in search of new and bold places to eat, they admitted that the only place they always wanted to go back to was Miami.

(By Gisela Di Fabio) The great wealth of Miami lies in its diverse culture and the values of its citizens, both natives and 21st century immigrants who now make up this "cultural beacon." I am the granddaughter of immigrants. My grandparents arrived in Argentina and built their futures with their own hands. They learned the language, built their homes, founded businesses, and studied trades that allowed them to get ahead, for themselves and their families. Their story is not different from that of many Latin American migrants who come to Miami in search of a better future.