TAG Heuer Returns as Official Timekeeper of Formula 1 in 2025, Celebrating with a Memorable Spot
(By Marcelo Maurizio) TAG Heuer presents an audiovisual masterpiece to mark its comeback. "We Are Back" is a masterclass in brand storytelling, showcasing an understanding of cultural codes. This iconic brand isn’t interested in following the mass formats pushed by Instagram or other apps, nor does it adhere to the pseudo-styles of editing and image creation that influencers typically flaunt. TAG Heuer skillfully crafts content alongside F1, where the spotlight shines on the reality forged through years of investment, logistical prowess, and a rich narrative featuring the history, races, drivers, engineers, teams, and the sheer passion of Formula 1. TAG Heuer captures in a visual piece the essence of time—the past, present, and future of F1—and there it stands, a classic with undeniable personality.
(By Marcelo Maurizio) TAG Heuer presents an audiovisual masterpiece to mark its comeback. "We Are Back" is a masterclass in brand storytelling, showcasing an understanding of cultural codes. This iconic brand isn’t interested in following the mass formats pushed by Instagram or other apps, nor does it adhere to the pseudo-styles of editing and image creation that influencers typically flaunt. TAG Heuer skillfully crafts content alongside F1, where the spotlight shines on the reality forged through years of investment, logistical prowess, and a rich narrative featuring the history, races, drivers, engineers, teams, and the sheer passion of Formula 1. TAG Heuer captures in a visual piece the essence of time—the past, present, and future of F1—and there it stands, a classic with undeniable personality.