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(By Marcelo Maurizio and Maximiliano Rodriguez Otero) This article focuses on highlighting the vital importance of theming as a parallel axis with the product itself. Today, more than ever, the concept expanded to the most coherent and distinctive details creates a "world" called a brand. In the vibrant heart of the Brickell neighborhood in Miami, a unique gastronomic experience has emerged that merges the passion for coffee, Argentine culture, and aviation history. Sky Coffee Buenos Aires, located in a retired McDonnell Douglas MD-88 airplane, has challenged conventional limits to offer a coffee experience beyond the ordinary.

(By Ortega, from Miami) 

The Major League Soccer has unveiled the eagerly awaited schedule and broadcast details for the upcoming 2024 MLS regular season, promising an early kick-off that will make history in the league. The action begins on Wednesday, February 21, with Inter Miami CF, led by the legendary Lionel Messi, facing Real Salt Lake in a unique match at the DRV PNK Stadium.

(By Infonegocios Miami Sports Team and Ortega) After narrowly missing the MLS playoffs, Inter Miami has made a bold move in the league's SuperDraft by selecting four promising players to strengthen their squad alongside star Lionel Messi. Despite falling short of qualification, the team led by Gerardo Tata Martino made history last season, securing the Leagues Cup (the club's first official title) and reaching the final of the US Open Cup.

 (By Marcelo Maurizio) In the realm of marketing and strategy, McDonald's is providing a masterclass in the complexity of crossing, the integration of experiences, and fisygitality (integral on-off experience). More than a mere "spin-off," the fast-food chain is setting the pace with its new concept, CosMc's, demonstrating how the association with a cosmic character goes far beyond a simple partnership. It literally creates a distinct universe through a concept that expands, amplifies, crosses, and integrates throughout the experience (this is Crossing); it's a strategic crossover that redefines branding in action.

(By Maqueda and Maurizio) Miami, according to a recent analysis by Remitly, has emerged as one of the most coveted destinations for relocation worldwide. This study, focusing on Google search trends, reveals a significant shift in global migration preferences, positioning Miami as the second most desirable city to live in, surpassing renowned metropolises like Paris and New York.

(By Taylor (USA), Molina (Venezuela), and Maurizio (Argentina)) In a historic milestone, Javier Milei assumed the role as the first libertarian liberal president of Latin America in the last 100 years. This event marks a significant shift in the region's political landscape and carries profound implications for democracy and civic progress in the Americas. Let's accompany this transcendental inaugural ceremony, which saw the participation of global leaders, and explore the keys to this unprecedented political victory.

(By Mary Molina, with the collaboration of Marcelo Maurizio) Javier Milei's victory in the Argentine presidential elections has marked a significant milestone in the political landscape of Latin America. This self-proclaimed libertarian liberal, positioned on the right (the term "ultra" seems overly exaggerated), secured the support of 55.7% of voters, surpassing the current Minister of Economy, Sergio Massa. With victories in 21 out of 24 provinces, Milei becomes the elected president with the highest number of votes since the restoration of democracy in 1983.

(By Maurizio, in collaboration with Taylor, from Silicon Beach) Elon Musk's remarkable ability to navigate challenges and capitalize on SpaceX and Tesla's success showcases the resilience of his entrepreneurial ventures. While SpaceX continues to push boundaries in space exploration and satellite services, Musk's business journey remains a fascinating narrative in the ever-evolving landscape of technology and space industries.

(By Maria José Alcázar, M.A. in Teaching English as a Foreign Language, with the collaboration of Marcelo Maurizio) In today's ever-evolving world marked by technological advancements and a digital information deluge, Rita Carter, a renowned British author and scientific communicator specializing in neuroscience and psychology, emerges as a fervent advocate for reading and its powerful benefits.

(By Infonegocios Miami) The realm of video games is undergoing a bona fide revolution. Lionel Messi has become the newest partner of KRÜ Esports, the team owned by Sergio "Kun" Agüero. The news was revealed by the former footballer himself via his Twitch channel.

(By Maximiliano Mauvecin, an expert in international trade and tourism, with the collaboration of Marcelo Maurizio and Máximo Maurizio, from Dubai) The anticipation and future planning have peaked, and business and political leaders worldwide are gearing up for the most anticipated global event of 2023: COP28 Dubai and the Americas' Trade Mission to the United Arab Emirates. The 28th Conference of the Parties (COP28), organized by the United Nations, will take place from November 30 to December 12, 2023, at the impressive Expo City in Dubai. Simultaneously, the Trade Mission, led by Maximiliano Mauvecin, will explore Dubai, Abu Dhabi, and Sharjah, offering a myriad of institutional, academic, and commercial opportunities. But why is this event so crucial, and how does it relate to international trade? With the support of Infonegocios Miami, we invite you to join us on this fascinating journey.

(By Infonegocios Miami) In a dazzling gala that brought the world of football to a standstill, the Argentine maestro, often referred to as "The Goat," Lionel Messi, added another gem to his already impressive collection of awards. The 2023 Ballon d'Or crowned the Inter Miami forward as the best football player on the planet, marking his eighth triumph in this prestigious competition. In an electrifying event that had everyone on their feet, it was David Beckham who announced the nominees and the winner, followed by a warm embrace as Messi received the accolade, almost as if it were a script written for the delight of Messi's fans, not only in Argentina but across the globe. This award joins his already outstanding list of individual accomplishments, further cementing his place at the pinnacle of world football. Miami, Argentina, and the world celebrate this long-awaited and well-deserved recognition.

(By Marcelo Maurizio) In honor of those who guide and educate us worldwide, we want to share this valuable, concise, and enlightening knowledge with you. We live in a state of constant sensory overload, trapped in an attention vortex that subjects us to an endless avalanche of brief and novel information. However, true neurocognitive fulfillment is achieved through subtle and continuous stimuli rather than the whirlwind of fleeting impacts to which we are exposed.