Only in English

(By Marcelo Maurizio and Maximiliano Rodriguez Otero) Native advertising today represents a dynamic form of advertising, intricately designed through the fusion of insights, strategies, experience creation, research, journalism, and storytelling. Its aim is to seamlessly integrate into the content of a platform, making the reality of a brand experience or message feel less intrusive and more relevant to the user. Unlike traditional ads or press releases, which are easily identifiable as advertising, native advertising seeks to align with the style and format of the content in which it appears—be it an article, video, or social media post—though it primarily originates in print media. It's even more elevated than brand content, as pure Native Advertising is never fictional; it represents genuine news or a new perspective on real events that have happened or are about to happen.

(By Taylor and Maurizio) The term "outreach" refers to the activities and strategies designed to establish and strengthen relationships with a target audience, particularly in the realms of communication, marketing, and cause promotion. Generally, it involves reaching out to specific individuals, communities, or groups to inform, engage, educate, or encourage their participation. In a world that seemed to focus solely on the online sphere, real, amplified experiences of value—especially in B2B, tech, finance, and certainly in real estate—represent a nostalgic return to the '90s, combined with the online world (what we now call "phydigitality").

(By Mary Molina and Juan Maqueda) In a world where the cost of living in cities like Miami seems to skyrocket daily, the proposal from Peruvian writer and journalist Jaime Bayly to Argentine President Javier Milei resonates as a call for austerity and camaraderie. In his recent video titled “Milei, Sleep in My House,” published on his YouTube channel, Bayly not only offers his home as a refuge but also raises an important debate about public spending and the image that political leaders project to the world. This article will explore the nuances of this invitation, the political context of Milei, and the psychological effects of austerity on perception.

(By Maurizio, Cánepa, and Maqueda) Inter Miami's qualification is a milestone that reflects the growth and competitiveness of football in the United States. It serves as an example of the potential that American clubs have to compete on the global stage. On the football horizon, the 2025 Club World Cup looms as a highly significant event, not only due to the quality of the participating teams but also for the vibrant atmosphere it promises to generate in Miami and other U.S. cities. With the draw scheduled for December 5, 2024, interest in the teams vying for the world title is intensifying. This article delves into which teams will be part of this competition and provides an analysis of what it means for global and local football.

(By Ortega) Excitement is palpable in the air of Miami, where the vibrant cultural melting pot prepares to host a historic event: the draw for the inaugural edition of the 2025 Club World Cup. Scheduled for December 5, this event not only represents a milestone in the world of football but also positions Miami as a global epicenter of sports. In this article, we will explore the significance of this event, highlighting its impact on the local community and tourism, as well as the importance of football in the city’s identity.

(By Maurizio and Otero) The COLAPINTA of Franco and Quilmes is here... from Argentina and for export. In a world where advertising is becoming increasingly fleeting, the Argentine beer brand Quilmes has managed to capture consumers' attention with an ingenious campaign featuring young Formula 1 driver Franco Colapinto.

(By Taylor and Maurizio) In a world where digital screens have become the focal point for our children, the recent news of Disney's launch of 'Toy Story 5' arrives as a breath of fresh air amidst the technological storm. The film promises to tackle a crucial theme: the competition between toys and the omnipresence of technology, a dilemma that has begun to distance young ones from traditional toys. This article explores the vital importance of children reducing their screen time and how Disney, through its iconic franchise, can play a fundamental role in this modern battle.

(Por Taylor y Maqueda) The thrill of motorsport and the vibrant lifestyle of Las Vegas converge in an unprecedented event: the Heineken Silver Formula 1 Las Vegas Grand Prix 2024. This event, taking place from November 21 to 23, promises not only thrilling races but also introduces an exclusive collection of merchandise celebrating local culture and unique collaborations. Join us as we explore all that this exciting collection has to offer.

(By Taylor and Maurizio) In a world where emotional connections with fans are as crucial as on-track performance, the recent partnership between Ferrari and IBM promises to revolutionize how fans engage with the iconic Formula 1 team. This agreement not only aims to attract a younger audience but also seeks to redefine the fan experience through technology and innovation. In this article, we will explore the details of this alliance, its relevance in the current motorsport landscape, and how it can transform the perception of the Ferrari brand in the digital realm.

(Maqueda & Molina) As the dust settles from the 2024 U.S. presidential elections, the political landscape has once again shifted dramatically. With Donald Trump reclaiming the White House, the nation stands divided, showcasing a vivid tapestry of red and blue across its electoral map. This article delves into the significance of these results, examining how key states shaped the outcome and what it means for the future of American politics.

(By Maurizio) Celebrating a Cultural Icon that sets a school of category expansion and experiences. A cultural phenomenon that has spanned generations and borders celebrates its 50th anniversary: Hello Kitty. This iconic Japanese character, created by designer Yuko Shimizu, has transcended its origin as a simple design on a coin purse to become a global symbol of 'kawaii' culture. The inauguration of the exhibition 'When I Change, Kitty Changes' at the National Museum of Tokyo not only commemorates this milestone but also provides a fascinating glimpse into the evolution of a character that has adeptly adapted to cultural and social changes over five decades.

(By Maqueda and Maurizio) It’s a milestone just one month after its premiere. In a fascinating twist of returning to value Marketing, cinematic storytelling, spot, branding, and brand cult, Pepsi has decided to revive the spirit of the 90s with a monumental campaign that not only celebrates its legacy in pop culture but also intertwines with the release of the highly anticipated film “Gladiator II.” With the slogan “Make Your Gameday Epic,” this marketing strategy is not just a return to greatness but an innovative cultural crossover that promises to capture the attention of a diverse audience in Miami and Latin America. The crossing makes stars, film, online, product, experiences, and category expansion come alive in many ways. In a campaign that moves symbolism, associating the Roman circus with football and the can (product) in a way that hasn’t been engraved in consumers' minds for many years, Pepsi once again shows that a brand does what the rest cannot and achieves significant brand recall growth just one month after its premiere.

(By Molina and Taylor) Presidential elections in the United States have never been a trivial event, but this year, the contest between Donald Trump and Kamala Harris has captured the attention of the entire world. In an election marked by deep divisions and a highly polarized electorate, the preliminary results have left many with a mix of surprise and expectation. This article explores the outcome of this closely contested battle, focusing on the seven key states that were decisive for the political future of the country.