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(By Maximiliano Rodriguez Otero, Maurizio, and Maqueda) In order to disseminate authentic narratives, we are witnessing a new era in marketing that traverses the realm of Phidigital. Why do most media outlets overlook the truth of this announcement? In a bold maneuver that signifies a pivotal shift in the marketing landscape, Coca-Cola has opted to expand its influencer army from 11,000 to 20,000. This development, unveiled by Manuel Arroyo, the global vice president and head of marketing, at the 39th Congress of Aecoc’s Gran Consumo, constitutes what he refers to as "the most radical marketing transformation in Coca-Cola's history."

(By Maurizio y Maqueda) Formula 1 is currently experiencing a moment of fervor, primarily due to the recent multimillion-dollar offer that Red Bull Racing reportedly presented to the Williams team to acquire the rights to Franco Colapinto, a young Argentine driver who has captured the attention of the motorsport world. This proposal, revealed through various sources, not only highlights the substantial sum of money involved but also underscores the strategic role that Colapinto could play in the near future within the Red Bull structure. Red Bull Racing has made a staggering $20 million offer to the Williams team to secure the rights of the young Argentine driver Franco Colapinto. This move comes at a time when speculation surrounds the potential exit of Checo Pérez, which could pave the way for Colapinto, regarded as a significant talent by Helmut Marko.

(By Otero and Maurizi) The retail industry has witnessed significant transformations over the past decade, particularly in a landscape dominated by digitalization. However, in an unexpected twist, the textile giant Inditex is reimagining the physical shopping experience, merging fashion and gastronomy in a way that promises to captivate Anglo-Latino consumers in Miami, Latin America, and beyond. Much like F1, Beckham’s Inter Miami, the Heat, the mega brand Ferrari, Oreo, Louis Vuitton, and Adidas, Zara is joining the new strategy of crossing and expanding phygital experiences and businesses—something that Nike, Starbucks, McDonald's, and even Coca-Cola are restructuring to execute a return to the '90s, enhanced by technology and online integration. In this article, we will explore how Zara's new stores not only offer clothing but also memorable moments in a sophisticated environment that invites you to enjoy coffee, ice cream, and pastries.

(By Maqueda, in collaboration with Maurizio) In a move that has sent ripples through the culinary industry, TGI Fridays has recently shuttered 50 of its restaurants across the United States, reducing its footprint to just 164 locations. This decision, made amidst discussions of filing for Chapter 11 bankruptcy, reflects a profound shift in market dynamics and consumer preferences. As this iconic chain seeks to restructure its business model, we ponder: what does this change signify for the future of gastronomy in Latin America and in vibrant cities like Miami?

(By Molina and Maqueda) Why is it so crucial for Republicans that their voters participate in various forms of early voting? While the popular vote is part of the electoral process, the final outcome of the presidential elections in the United States largely depends on the votes from the Electoral College. In the presidential elections on November 5th, the outcome between Kamala Harris and Donald Trump will hinge on a few key states, but fundamentally on whether Republicans show up to vote—whether through early voting, mail-in ballots, or in-person on Election Day. Many times, due to various reasons, they may not be able to vote on the day itself; hence, it’s vital to do so beforehand if possible. Historically, Democrats have been more strategic and tend to vote early. Despite approximately 240 million Americans expected to cast their ballots, the election outcome will be decided by: a) whether Republicans unite and organize to vote massively on Election Day or do so through various means of early voting beforehand, or b) whether the seven states that determine the election vote for Trump. This phenomenon is due to the Electoral College system, which consists of 538 electors who determine the winner based on the votes in each state.

(Cocreated by Taylor - Canada, Maqueda - USA, Maurizio - ARG, Molina - Venezuela  and Ortega - Cuba). An article that the 44 million Argentinians and all Anglophone Latinos should read and reread. Would the response be similar if we asked Colombians or Venezuelans? Certainly not. However, what emerges from recent consultations with nearly 500 Argentine migrants in the USA is profoundly intriguing. In the vast and complex narrative of Argentine politics—a nation that literally ranked among the highest in social and cultural development and GDP between 1880 and 1930—there looms a disturbing analogy with the series The Good Place (USA), where heaven is portrayed as an ideal environment, brimming with possibilities and virtues, yet fundamentally manipulated by very negative forces that distort its essence.

(By Taylor and Maqueda) In a bold move poised to transform Miami's cultural landscape, Faena is set to unveil a new district along the Miami River, following its highly anticipated debut in New York City. With a steadfast commitment to excellence and innovation, the Faena District Miami River aims to become a beacon of artistic expression and community engagement in one of the city's most vibrant neighborhoods. This ambitious undertaking, featuring the iconic Faena Residences Miami, is destined to enrich the city's culture and redefine urban living.

(By Maurizio and Maqueda) The sports sponsorship industry has undergone a remarkable evolution over the past few decades, yet few narratives are as captivating as Heineken's recent decision to revamp its sponsorship strategy by enlisting Max Verstappen as the ambassador for its non-alcoholic beer line. This initiative not only sheds light on the current market dynamics but also underscores how a brand can swiftly adapt to circumstances to seize unique opportunities. The marketing crossover necessitates the formation of substantial teams dedicated to planning, activation, and the expansion of brand experiences, which involves the establishment of a mega-area for the Head of Culture and increased investment in phygital brand experiences. In this article, we will delve into how Heineken transformed its sponsorship approach and what this signifies for Formula 1 and the culture of responsible consumption.

(By Molina and Taylor, with the collaboration of Maurizio) In an increasingly polarized political landscape, Latinos in the United States are emerging as a pivotal electoral group that could define the trajectory of the 2024 presidential elections. The recent USA TODAY poll reveals a startling lead for Donald Trump over Kamala Harris, with a margin exceeding 10 points between the two candidates. This trend not only reflects a significant improvement in Trump's perception among Latino voters but also a growing disenchantment with the Democratic Party, which has left many within the community feeling betrayed. This article delves into the implications of this reality and how both candidates are vying for the support of a community that comprises approximately 15% of the American populace.

(Por Taylor y Maurizio) The tech landscape has evolved in ways that many find astonishing and often perplexing. In this context, Randi Zuckerberg, former Head of Marketing at Facebook and now an entrepreneur, has asserted that we are living in a time of great excitement in the tech sector. During her participation in the Valencia Digital Summit, Zuckerberg confidently stated that this is the most thrilling phase of the industry since Facebook's inception. But what makes this moment so significant? In this article, we will explore the reasons behind this assertion and the factors contributing to this wave of innovation, from Artificial Intelligence to the entrepreneurial opportunities emerging in an increasingly digital world.

(By Maurizio and Vera) The history of music is laden with moments that transcend generations, where the legacy of icons intertwines with the emerging voices within the industry. On October 21, 2024, the Rock & Roll Hall of Fame bore witness to an unprecedented meeting of two musical generations: Dua Lipa and Cher. This event not only highlighted Cher's enduring relevance in the musical landscape but also underscored Dua Lipa's contemporary influence, reaffirming that music remains a universal language that unites different eras and styles. What strategy and brilliant planning lie beneath this epic encounter?

(By Molina-Taylor) Democracy blossoms at every corner, and in Florida, the pulse of the electoral process resonates powerfully. Starting October 21, the counties of Miami-Dade, Broward, and Monroe have launched early voting for the 2024 general elections. This is a pivotal opportunity for voters to exercise their rights, not only to choose the next president but also to make decisions on hot-button issues like abortion legislation and the legalization of recreational marijuana use. In a context where every vote counts, understanding how to participate is essential.

(By Taylor) In an increasingly globalized world, migration has become a reality for millions. Santiago Rossi, an Argentine who arrived in Miami in search of new opportunities, understood the challenges migrants face in maintaining ties with their families. Thus, OKY was born—a revolutionary platform that facilitates low-cost remittance transfers, focusing on the small details that make a difference. This article explores how OKY is transforming the way migrants connect with their loved ones, offering an accessible and human service that goes beyond the financial.