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(By Juan Maqueda and Marcelo Maurizio) Placing and creating product placement is the strategy that gives the most results and is the most relevant to the current era of content inserted into everyday life. Most companies and public figures do not know the secrets and benefits of doing product placement due to a combination of prejudice, ignorance, and above all cognitive bias. Many people believe that only large brands can afford to do product placement, and it is not possible for smaller brands or local ventures. This is a common mistake and a misconception that has been fueled by the lack of education and understanding about this marketing strategy.

(By Marcelo Maurizio, from Miami) Shopping centers are a meeting place for consumers and, nowadays, have become a leisure space where the customer experience is what matters. That's why shopping centers try to attract visitors with decorative and architectural elements that generate emotions in consumers, such as fountains in shopping centers.

(By Marcelo Maurizio) Buying an iPhone in Miami has become a common practice for many tourists visiting the city. The main reason behind this is that the price of Apple products in the United States is generally lower than in many other countries around the world, making it a great attraction for tourists looking to save money. Additionally, Miami is a major tourist center, with a large number of foreign visitors interested in purchasing high-quality products like those offered by Apple.

(By Juan Maqueda and Marcelo Maurizio from Miami) Investing in media is a fundamental part of any marketing strategy worth its salt. It is through the media that companies, brands, personalities, politicians, and others can reach their target audience and promote their products or services. In recent years, we have seen a significant increase in investment in digital media, leading to the claim that 50 or 60% of advertising investment is allocated to online media. However, this assertion is misleading, as not all advertisers invest in digital media to the same extent.

(By Juan Maqueda and Marcelo Maurizio from Miami) The Ford vs. Ferrari movie is a masterpiece that offers many lessons for business leaders and marketing experts, but also for anyone who works in a team. The story revolves around the rivalry between Ford Motor Company and Ferrari during the 1960s in the world of endurance car racing. There are several key characters in the movie that offer valuable lessons about leadership, management, and marketing. But it is also a tribute to ethics, teamwork, and values. We suggest you sit down to watch this management, branding, marketing, and friendship masterpiece alone, with your bosses, with your colleagues.

(By Marcelo Maurizio from Miami) Ready to enjoy the best beach that will leave you speechless? With its soft sands heated by the sun, it's warm and translucent waves, and its legendary charm, this area is the perfect destination for a dream vacation. One of the most impressive beaches is South Beach, and it's not hard to see why! This iconic stretch of beach extends from the southern end of Miami Beach to 23rd Street. Turquoise waters wash white sands while Art Deco hotels flank the coast. And if you want to see what Miami is like, there's no better place than South Beach. The beach itself is a colorful mosaic of towels and umbrellas, and the waves are perfect for a day of fun in the water.

(By Belen Gandolfo Screpante and the InfoNegocios Miami Editorial Staff) The Michelin Guide 2023 has announced eight new restaurants awarded with the coveted Bib Gourmand category, including two places located in the sunny city of Miami. The Bib Gourmand category, awarded to establishments that offer high-quality meals at reasonable prices, is a highly valued honor in the world of gastronomy.

(By Juan Maqueda and Marcelo Maurizio, from Miami) What is Digital Physics or the crossing or the on-off convergence? The success of Mercado Libre in Latin American e-commerce and its penetration into the "Anglo-Latino" world has become a legendary story. At a time when many companies are struggling to survive, the platform has experienced unprecedented growth, surpassing revenue and earnings expectations in 2022 and so far in 2023. The company, founded in Argentina in 1999 by entrepreneur Marcos Galperin, has evolved to become one of the giants of e-commerce in Latin America and one of the region's most valuable companies.

(By Belen Gandolfo Screpante and Infonegocios Miami staff) Natti Natasha has partnered with Sugar Factory American Brasserie to open a new restaurant in Miami Beach on May 12th. The location will feature an extravagant menu of Latin fusion cuisine, an Instagram-worthy neon wall reading "Rosé All Day by Tasha," and new cocktails made with Tasha Sparkling Rosé, the Dominican artist's own bubbly. The restaurant, situated in the Firestone Garage, also has a store that sells sweets, a bakery, and a coffee shop.

(By Belén Gandolfo Screpante) Miami is renowned for its vibrant bar and cocktail scene, and two local establishments have stood out in the list of the 50 Best Bars in North America in 2023, selected by hundreds of beverage experts from The World's 50 Best. 

(By Juan Maqueda and Marcelo Maurizio, from the Miami Hard Rock Stadium) We'll tell you here how the championship stands, all the results and compare how the 2022 and 2023 Miami Grand Prix were. Red Bull Racing has once again demonstrated its superiority in the F1 championship, winning the Miami Grand Prix from start to finish. Max Verstappen started the race in ninth place but managed to climb up to first position and maintain his lead until lap 46 of the 57-lap race. His teammate, Checo Pérez, started in first place but finished second, still securing another podium finish for Red Bull.

(By Gisela Di Fabio / from Miami) In our section, sponsored by the AACC and the Federation Binational Chambers Of Commerce, we present Latin women who undertake in the USA and in Florida. Today we have the pleasure of talking to Laura Gallego, a talented young "fierrera," as they say in Argentina, who gives a unique imprint to the world of cars and racing. In the context of the Miami F1, we interviewed Laura in this special note, a very different, unique, and very authentic young influencer.

Another city classic is going to see the HEAT. The Miami Heat won 105-86 against the New York Knicks in the third game of the Eastern Conference semifinals of the NBA, which excited Miami and moved a world of brands, audience, and media that changed the heat of the city. To pure HEAT: Jimmy Butler returned to the court after suffering an injury to his right ankle and led the Heat to victory with 28 points, while Max Strus contributed 19 points. With this victory, Miami is 2-1 in the series and is just two wins away from reaching the conference finals for the second consecutive season.