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(By Maqueda and Maurizio) Formula 1, a spectacle that melds speed, technology, and glamour, is becoming the new battlefield for sports equipment brands as well. Not only tech companies, mass consumption brands, and financial services are eager to engage in the experiential realm; the German giant will accompany Mercedes and Audi, both hailing from its homeland. Adidas, one of the leading German firms in this sector, has set its sights on this exhilarating universe, negotiating with Audi to become its apparel sponsor starting in the 2026 season. This move not only underscores the growing significance of F1 in sports marketing but also reflects a bold strategy to expand its presence in a highly competitive market.

(By Taylor from Miami) In a world where innovation and politics intertwine, the recent meeting between Argentine President Javier Milei and tech magnate Elon Musk resonates with singular significance. This encounter, held in the bustling backdrop of New York, not only symbolizes the pursuit of new strategic alliances for Argentina but also reflects how political decisions can influence technological and economic development. As Latin America faces economic challenges, the interaction between political leaders and visionary entrepreneurs could be the key to unlocking a more prosperous future. Musk, who just visited El Salvador and has made a significant bet on Bukele's policies, mirrors his optimistic vision regarding the transformation Argentina is undergoing, encouraging entrepreneurs to invest in the country.

Nike, a name that resonates in the realms of sports and fashion, finds itself at a critical crossroads. As the brand grapples with a multifaceted crisis threatening its leadership, the recent appointment of Elliott Hill as the new CEO marks a new chapter in its history. Hill, who began his career with the company as an intern in 1988, returns to confront not only internal challenges but also fierce external competition and shifting consumer habits. The question remains: can Hill rise from the ashes and restore Nike to its former glory? Is it the era of the generalists and the broad thinkers? Are CEOs over 45 or even 50 making a comeback?

(By Molina and Maurizio) The Origin of the UN. Milei begins his speech by recalling that the UN was established in the aftermath of the devastation of World War II, with the fundamental purpose of preventing global conflicts. This historical context is essential for understanding the organization’s relevance in promoting peace and international cooperation. However, as the world has evolved, so too has the perception and role of the UN.

(By Maqueda, with the collaboration of Maurizio) Romantic music has reached a new milestone in its history, and it’s called Myriam Hernández. The iconic Chilean singer is ready to capture the hearts of audiences in the United States with her highly anticipated “Invincible World Tour.” Since her debut in 1989, Hernández has built a musical legacy that positions her as one of the most influential voices in Latin America. Her ability to connect with the audience through heartfelt lyrics and memorable melodies makes her an undisputed icon of Spanish-language music. But this show is just a glimpse of a new category that continues to grow, a space where culture, brands, cameras, and migrants intersect.

(By Maqueda-Maurizio) The world glued to the TV: The 2024 Singapore Grand Prix witnessed a masterful performance by Lando Norris, who not only started from pole position but also maintained absolute control of the race from the first lap to the last. On a circuit known for its complexity and the potential for lethal mistakes, Norris proved that his McLaren is not just competitive, but has reached a performance level that puts him at the top of the podium. This article breaks down the race, the challenges faced by the drivers, and the implications for the championship, offering in-depth analysis and tips for F1 fans in Miami and Latin America, especially regarding this growing phenomenon where more and more brands across all categories, even B2B businesses, are investing and getting involved.

(Inspired by Taylor) In the vibrant cultural landscape of Miami, where sun-kissed beaches meet an eclectic blend of influences, the Ice Cream Museum has made a triumphant comeback. Founded on July 28, 1896, Miami has long been a melting pot of history and innovation. The city is once again embracing experiences that combine nostalgia with modernity. The Ice Cream Museum, an immersive wonderland dedicated to the joy of sweets, perfectly encapsulates this spirit, inviting visitors to unleash their inner child while enjoying unlimited ice cream.

(By Diego Cánepa) The phenomenon of soccer transcends borders, and in Miami, where Anglo-Latin culture flourishes, the passion for the beautiful game is felt intensely. With Lionel Messi as the star figure, Inter Miami is on the path to glory, with the possibility of qualifying for the 2025 Club World Cup. This article explores the opportunities and challenges the team faces on its way to this prestigious tournament, highlighting the cultural and emotional significance it holds for the local community.

By Diego Cánepa, with the collaboration of Maurizio and Maqueda. In a world where sports and entertainment converge, few figures shine as brightly as Lionel Messi. The Argentine football legend has taken an innovative step beyond the field with the launch of his new production company, 525 Rosario. This ambitious project aims to create a global platform for premium content, emphasizing family values and community engagement. As Messi enters the entertainment arena, he seeks not only to solidify his legacy but also to inspire audiences worldwide with relatable narratives that resonate on multiple levels.

(Por Maqueda y Maurizio) Ever wonder why so many On and Tech companies are diving deeper into the real-world F1 experience, at every team and every GP? The Singapore Grand Prix is just around the corner, and McLaren Racing is set to unveil an exciting revelation. In an event where speed meets innovation and tradition, McLaren is honoring its rich history with a special decoration that evokes the golden era of the MP4. This initiative promises to excite fans while highlighting the significance of visual storytelling in motorsport.

(By Maurizio Molina and Maqueda) Is this a call to defend free will that cuts across every section of today’s world? In a society where the mantra “mind your own business” echoes loudly, it’s essential to reflect on what that really means in a landscape where collectivist and statist ideologies seek to impose a way of life that, under the guise of the “common good,” can threaten individual freedom. Voices like Ayn Rand, Agustín Laje, Ben Shapiro, Alexis de Tocqueville, Hannah Arendt, Emmanuel Rincón, and many others represent a shock of realism and awareness about what’s essential today—whether in our private lives, social dynamics, business, culture, sports, education, or economics. They argue that the “cultural battle” isn’t just an abstract question of ideals; it’s a real fight for freedom. Actively participating in this battle isn’t an intrusion into others’ lives; it’s a defense against ideologies trying to homogenize society under the cloak of collectivism—whether we’re aware of this imposition or not. Do you agree? Here, we present the pervasive observations in today’s daily life within a globalized world where everything intersects.

(In the words of Cánepa, Maurizio, and Maqueda) In a world where consumer experience is the new gold, the recent partnership between LEGO and Formula 1 (F1) stands as a beacon of innovation and creativity. This agreement, which will commence as an official sponsor (expanded), is slated for full implementation in 2025, yet there are already numerous activities in collaboration with brands like Ferrari, Aston Martin, Mercedes, and Williams. This cross-action not only signifies a merger of two entertainment giants but also marks a milestone in the application of crossing marketing, amplifying experiences, creating value through experiential products, and expanding categories. In this article, we will explore how this collaboration aligns with current trends and why value-driven brands like LEGO are increasingly interested in this approach.

(By Maurizio y Maqueda) The Daytona SP3 is over a year old, but today Ferrari showcases in a new video how it amplifies moments of success through a series of actions, reflecting what Crossing is and the new way to manage the 11 i's of any successful strategy in today’s world of value, pertinence (pregnancy), and relevance.