Jue 07/11/2024
(By Maqueda and Maurizio) It’s a milestone just one month after its premiere. In a fascinating twist of returning to value Marketing, cinematic storytelling, spot, branding, and brand cult, Pepsi has decided to revive the spirit of the 90s with a monumental campaign that not only celebrates its legacy in pop culture but also intertwines with the release of the highly anticipated film “Gladiator II.” With the slogan “Make Your Gameday Epic,” this marketing strategy is not just a return to greatness but an innovative cultural crossover that promises to capture the attention of a diverse audience in Miami and Latin America. The crossing makes stars, film, online, product, experiences, and category expansion come alive in many ways. In a campaign that moves symbolism, associating the Roman circus with football and the can (product) in a way that hasn’t been engraved in consumers' minds for many years, Pepsi once again shows that a brand does what the rest cannot and achieves significant brand recall growth just one month after its premiere.
(By Maurizio and Otero) The COLAPINTA of Franco and Quilmes is here... from Argentina and for export. In a world where advertising is becoming increasingly fleeting, the Argentine beer brand Quilmes has managed to capture consumers' attention with an ingenious campaign featuring young Formula 1 driver Franco Colapinto.