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(By Rodriguez Otero and Marcelo Maurizio) Branding is a complex process that requires careful attention and well-defined strategies to avoid costly mistakes. Andy Stalman's book "Brandoffon: The Branding of the Future" is a must-read to understand the evolution and trends of branding in the digital age. Here we highlight its key points and teachings.

(By Ortega, Maurizio, and Maqueda) Crossing and partnership, playful branding of brands, and the phygital experience are now the most notable, complex, and impactful joint strategies of major brands. A clear example is the alliance between WhatsApp and Mercedes-AMG PETRONAS F1 focusing on celebrating WhatsApp's rapid growth in the United States, highlighting an increase in users and messages sent. To commemorate this milestone, a new custom racing car emoji was launched, available to over two billion WhatsApp users, coinciding with the Miami Grand Prix. Two mega brands thematically unite by creating interventions in public spaces, parades, Out of Home displays, remote-control car activations, conceptualizing and generating phygital content from both brands.

(By Jeniffer E. Tenacy in collaboration with the InfoNegocios Miami editorial team) Miami, known for its style, elegance, and sensuality, has witnessed a fashion revolution that has left everyone speechless. Artist and designer Joel Álvarez has achieved what few would dare: creating swimwear and lingerie using adhesive tape. Sin or genius? Álvarez's designs have elevated sensuality and beauty to a new level. Nothing compares to the impact and magic that the Black Tape Project's tapes create on bodies. In this article, we will explore the history of this unique project born in Miami and its relevance in fashion, as well as its impact on tourism in the City of the Sun and, why not say it, on the most beautiful women.

(By Ortega, Maqueda, and Maurizio) In a weekend filled with excitement and glamour, the Miami International Autodrome became the epicenter of elegance and speed with the celebration of the 2024 Miami Formula 1 Grand Prix. Renowned celebrities, standout athletes, and music icons came together to enjoy an event full of adrenaline and spectacle. From President Donald Trump to stars like Tom Cruise and Rihanna, to unforgettable moments like the encounter between Tom Brady and Jeff Bezos, as well as Elon Musk's visit to the Red Bull team, the Miami Grand Prix was more than just a race—it was a parade of luxury and talent. Who were the standout figures that shined at this exclusive event? Find out below.

(By Ortega) June 14, 2024 marks a milestone in the life of Lionel Messi, not only as a footballer but also as an entrepreneur. In a surprising move, the Argentine football icon ventures into new territory: industrial production. This strategic move has generated great anticipation among his followers and the business community in Miami and Latin America.

(By Maurizio and Maqueda) The anticipation surrounding Ferrari's decoration for the 2024 Miami Grand Prix was palpable. In the end, the presence of blue was overshadowed by the myriad of proposals and possibilities thrown out, but Ferrari's collaboration with HP, Ray Ban, Puma, marks a milestone that grabbed full attention in Miami and in the F1 world. Brand new Ferraris eclipsed by an incredible display of 13 HP logos are the sensation of Miami. Let's delve into the details and unveil the images of the cars that Carlos Sainz and Charles Lecler will drive this weekend.

(By Maurizio and Ortega) In the city and state of playful themes and attractions, the Messi Experience in Miami showcases the current state of crossing and phygitality of brands, in this impressive, complex, and captivating way of generating cross-experiential actions. The Messi Experience is an interactive multimedia spectacle dedicated to Argentine footballer Lionel Messi. This traveling exhibition combines 360-degree mapping projections, 3D imagery, videos, and artificial intelligence to create an immersive experience about the life and career of the captain of the Argentine National Football Team, world champion in Qatar 2022.

(By Ortega) The realm of football brims with surprises and excitement, and one of the latest buzzes surrounds the potential arrival of Angel Di María at Inter Miami, the MLS franchise owned by football legend David Beckham. In this piece, we delve into the intricacies of this captivating prospect and its implications for the sports world and fervent fans across Miami and Latin America.

(By Maqueda and Maurizio) In this strategic dossier, we will explore how Puma and Ferrari are leading the marketing and branding revolution through an innovative approach called "Crossing" and "Fisigital." This new paradigm goes beyond traditional sales and advertising methods, adopting a comprehensive strategic vision that focuses on creating unique experiences and expanding a new world of interactions both in the physical and digital realms.

(By Maqueda and Maurizio) This weekend marks one of the most anticipated events of the year in the world of motorsport: the Formula 1 Miami Grand Prix. We're going to bring you a series of articles telling you everything about this unique race. With an exciting circuit and fierce competition, this event promises to deliver action and entertainment to all racing fans.

(By Otero, Maqueda, and Maurizio) PUMA and Scuderia Ferrari HP proudly unveil the Limited Edition Collection in Miami. Inspired by the rich heritage and iconic moments of Scuderia Ferrari HP, this collection pays tribute to the historic colors that have been part of the Prancing Horse's racing history since the 1960s and 70s. Puma and Ferrari are reshaping the marketing and branding landscape with their innovative approach to Crossing and Fisigital. By adopting a comprehensive strategic vision and focusing on creating memorable experiences, these brands are setting new standards of excellence in the industry. Their ability to adapt and evolve in a constantly changing world ensures that they will remain market leaders for many years to come.

(By Ortega and Maqueda) The excitement of soccer is about to overflow with the imminent arrival of the CONMEBOL Copa América USA 2024™, and it's not just about the matches. Unilever, the giant of personal care products, has made an unexpected move by announcing its triumphant entry as an official sponsor of the tournament. And here we tell you all the details of this exciting collaboration!

(By Jeniffer E. Tenacy in collaboration with the editorial team of InfoNegocios Miami) Goodbye cold, hello sun! With the change of season comes the time to dust off our swimwear and welcome sunny and refreshing days. From bright bikinis to one-piece designs, the summer of 2024 promises to be a celebration of beach aesthetics. Can our closets resist this temptation?