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(By Taylor and Maqueda) In the vibrant realm of Formula 1, where speed and strategy intertwine with culture and spectacle, Argentine driver Franco Colapinto has chosen to pay a memorable tribute to the Argentine national football team. With the imminent arrival of the Qatar Grand Prix, Colapinto has unveiled a special helmet that not only signifies his commitment to motorsport but also evokes the euphoria of Argentina's victory in the 2022 World Cup. This gesture resonates profoundly in a context where brands and athletes strive to authentically connect with their audiences, leveraging the power of shared experiences.

(By Maurizio and Enz) The convenience store chain Oxxo, an icon of retail in Mexico, has taken a significant step by introducing its renowned coffee brand, Andatti, into the vibrant Brazilian market. This move not only underscores Oxxo's ambition to solidify its presence in Latin America but also highlights the increasing demand for quality products in the convenience sector. Andatti's presence in Brazil marks a milestone in the brand's history, having established itself as a benchmark for coffee in Mexico and reaching customers from diverse nationalities.

(By Maurizio and Maqueda) In a development poised to revolutionize the realm of motorsport, General Motors (GM) has confirmed its entry into Formula 1, partnering with Cadillac to compete starting in 2026. This move not only marks a significant milestone in the history of F1 but also reflects the increasing allure of this category for major automotive manufacturers. As the competition gears up for a new era characterized by regulatory changes and the potential addition of more teams, GM’s arrival resonates as a harbinger of innovation and ambition.

(By Maqueda, Cánepa, and the collaboration of G. Solis) The dream of every amateur golfer is to spend a magical season in Florida, where they can play and attend the finest professional tournaments. Golf tourism in Florida has seen significant growth in recent years, establishing itself as one of the world’s most coveted destinations. With its ideal climate, stunning landscapes, and an abundance of top-tier golf courses, the region has become a true haven for enthusiasts of the sport. Miami, in particular, stands out not only for its infrastructure but also for its array of tournaments, both amateur and professional, attracting golfers from around the globe. We share everything you need to know so you and your friends, teams, and family can organize an unforgettable golfing experience… Welcome to Miami and all of Florida!

(By Maurizio Otero and Juan Maqueda from Miami) The union of two giants in their respective fields has resulted in a collaboration poised to transform the hydration product market. Leo Messi, acknowledged as one of the greatest footballers of all time, has partnered with Stanley, an iconic brand known for its beverage conservation products, to unveil the "Messi x Stanley 1913" collection. This alliance not only marks a milestone in the trajectory of both parties but also redefines how consumers engage with sports, urban culture, and hydration. In an era where authenticity and personal connection are more valued than ever, this collaboration emerges as a model of success in the marketing realm.

(By Maqueda) The November 2024 edition of Miami Fashion Week® (MIAFW) has indelibly marked the vibrant landscape of fashion. This event not only celebrated the creativity of iconic designers such as Philipp Plein, Lafayette 148 NY, and Giannina Azar, but also underscored Miami's role as a culturally significant international hub. In a context where fashion intertwines with sustainability and emerging trends, MIAFW stands as a beacon of innovation and style.

(By Vera and Maqueda) In a world where the interconnection between humanity and nature is more crucial than ever, Miami Beach serves as the backdrop for an extraordinary artistic exhibition. One hundred magnificent life-sized sculptures of Indian elephants have graced the shore, not only as a visual delight but as an urgent call to action regarding the conservation of these majestic creatures. The installation, titled “The Great Elephant Migration,” aims to promote coexistence between humans and wildlife, a theme that resonates deeply in our contemporary society.

(By Juan Maqueda from Miami) The Formula 1, the apex of global motorsport, is poised to undergo a significant transformation in its competitive structure. With the confirmation of Cadillac, one of the iconic brands under General Motors (GM), entering as the eleventh team on the grid for the 2026 season, the sport is preparing for an exhilarating evolution. This development not only signifies a landmark moment in F1's history but also represents an unprecedented opportunity to captivate new fans and expand brand presence in the fiercely competitive realm of auto racing.

(By Maqueda and Ortega) From his beginnings in karting to becoming an icon of Formula 1, Max Verstappen has defied expectations and left an indelible mark on the world of motorsport. His career, which commenced in 2005, has been characterized by remarkable milestones and a natural talent that has captivated fans and critics alike. In this article, we will explore Verstappen's journey, his achievements, and the impact he has had on the sport, while also providing insights to better understand the thrilling universe of Formula 1.

(By Maqueda and Maurizio) The Las Vegas Grand Prix has firmly established itself as one of the most glamorous events on the Formula 1 calendar, drawing a host of celebrities and offering luxurious VIP experiences. Among the notable attendees were figures like Adele, who was spotted posing in the McLaren garage alongside Lando Norris's car, and golfer Rory McIlroy, who graced the Alpine garage. Other luminaries included Gordon Ramsay, Sylvester Stallone, Jared Leto, Michael Douglas, and model Winnie Harlow, all reveling in the vibrant atmosphere of the paddock. 

(By Cánepa and Ortega) A strategic shift at Inter Miami: The world of football is in constant flux, and the recent decision by Javier Mascherano to take on the role of head coach at Inter Miami marks a significant milestone in Major League Soccer (MLS). Following the departure of Gerardo Martino, Mascherano, a former teammate of Lionel Messi and the current coach of Argentina's U-20 team, emerged as a strategic choice that could transform the club's future. This article delves into the implications of this appointment and its significance for the team and its supporters.

(By Maqueda and Maurizio) Born in London, England, Valverde relocated to Córdoba, Argentina, where he cultivated his artistic career. Since then, he has been enchanting audiences with his powerful voice and stage charisma. His repertoire includes exquisite renditions of timeless classics by Frank Sinatra, Tony Bennett, Nat King Cole, and Ray Charles, among others. However, what truly sets him apart is his ability to deliver a tribute performance that transcends mere imitation. Valverde emerges as an interpreter who honors these musical icons, infusing each rendition with his own distinct style and personality.

(By Vera) Miami Fashion Week® (MIAFW) is in full swing, and, as always, it excels in dazzling and capturing the attention of the fashion elite. Last night, the event reached a new level of sophistication with the outdoor presentation of the prestigious fashion brand Lafayette 148 NY, held at the iconic Mr. C Hotel. This event not only underscores Miami's relevance in the global fashion landscape but also highlights the fusion of contemporary style with timeless elegance, capturing the essence of the city.