"Why is no one telling you this about the truth of media planning and investment?"
(By Marcelo Maurizio and Maximiliano Rodriguez Otero) In the fascinating world of brand investment, there are many beliefs held as realities and knowledge that, far from being completely effective, are not the ones that leading brands centrally use in their strategies. Do you know what "native advertising" or "product placement" is? In 2024, and for decades now, leading brands have been focusing on these, as they are very, very efficient and effective. Who leads this game of advertising subtlety? Discover it with us! Today we share the super tips for "Product Placement" (also known as product integration or product placement) that dominates screens.
(By Marcelo Maurizio and Maximiliano Rodriguez Otero) In the fascinating world of brand investment, there are many beliefs held as realities and knowledge that, far from being completely effective, are not the ones that leading brands centrally use in their strategies. Do you know what "native advertising" or "product placement" is? In 2024, and for decades now, leading brands have been focusing on these, as they are very, very efficient and effective. Who leads this game of advertising subtlety? Discover it with us! Today we share the super tips for "Product Placement" (also known as product integration or product placement) that dominates screens.