What do we hear in the conversation with unamiit with attention?
(By Marcelo Maurizio and Juan Maqueda from Miami) Advertising, marketing, branding agencies, cross-media or cross-marketing agencies, and tech companies have a tremendous opportunity to come together, as they have not yet done so. Integrated marketing or multimedia agencies, not specifically focused on digital marketing, struggle to be valued and considered by tech companies, especially B2B ones. Why?
(By Marcelo Maurizio and Juan Maqueda from Miami) Advertising, marketing, branding agencies, cross-media or cross-marketing agencies, and tech companies have a tremendous opportunity to come together, as they have not yet done so. Integrated marketing or multimedia agencies, not specifically focused on digital marketing, struggle to be valued and considered by tech companies, especially B2B ones. Why?